Lotte Mart Expands Dawn Strawberry to All Stores... "Same-Day Harvest Delivered to Stores"

Reducing Distribution Time to Maximize Freshness

A customer is purchasing early morning strawberries at Lotte Mart Seocho branch.
[Photo by Lotte Mart]

Lotte Mart announced on the 1st that it will operate dawn strawberry sales at all stores nationwide and expand the number of products such as Geumsil strawberries and Vitaberry.

Generally, strawberries are harvested in the morning and sold at stores the next day, but dawn strawberries are harvested from around 3 a.m. at major production areas such as Nonsan and Damyang, and can be found in stores after 2 p.m. on the same day. Unlike regular strawberries, the distribution time is reduced to half a day, maximizing freshness.

The merchandising method and packaging were also improved. Previously, to prevent damage to the fruit during packaging, strawberries were placed in bulk without a specific arrangement, but starting this year, the process was improved to minimize damage, maintain freshness, and enhance product appeal by arranging the strawberries in one direction neatly, except for the very last row. Through the package redesign, a QR code was inserted. When consumers scan it with their mobile devices, they can watch a vivid video showing the farms harvesting strawberries at dawn.

From the 2nd to the 8th, Lotte Mart will sell four types?Hanibe Dawn Seolhyang (1.4kg), Dawn Seolhyang strawberries (1kg), Dawn Vitaberry strawberries (800g), and Dawn Geumsil strawberries (800g)?for 11,900 KRW.

A Lotte Mart representative said, “To deliver the differentiated value of ultra-freshness to consumers nationwide, we have expanded dawn strawberry sales to all stores. We plan to continuously increase related products so that customers can immediately experience the freshness of the farms at the stores.”

This content was produced with the assistance of AI translation services.