LG Gram Community Membership Surpasses 100,000 Users

'Jaemi' Community Reaches 100,000 Members in 200 Days
Total of 860,000 Visitors with 4 Million Visits
Most Popular Item is Song Minho Goods

[Asia Economy Reporter Han Yeju] The number of members in the community 'Jaemi' for LG Electronics' ultra-lightweight laptop LG Gram has surpassed 100,000. This milestone was reached 200 days after its launch in July last year.

LG Electronics announced on the 28th that as of the 13th, Jaemi's membership count reached 108,000, with a total of 860,000 visitors.

Main image of LG Gram community 'Jammy'. [Photo by LG Electronics]

Jaemi embodies the meaning of ▲the fun of customizing my own laptop ▲the fun of gaining useful information and developing skills ▲the fun of sharing information and engaging together. Originally planned as a user community for LG Gram, it has become an online playground where the MZ generation freely participates regardless of LG Gram ownership, fostering voluntary activities and diverse information sharing among customers. In fact, 56.6% of Jaemi’s members are classified as MZ generation, aged between their teens and 30s.

Members of Jaemi are rewarded with points (g) based on their activity within the community. These points can be used to purchase goods collaborated with famous artists or brands, allowing users to customize their unique Gram. Useful content such as PPT templates for university students and Photoshop tools for professionals can also be obtained.

The average daily active users (DAU) number 1,300, and the average monthly active users (MAU) reached 39,000 (as of January). Posts left by these users exceed 25,000, and comments surpass 250,000.

Jaemi awards points differently depending on the activity: 150 points for writing comments, 300 points for posting articles, and 10,000 points for registering Gram products. Over the past 200 days, there was even a passionate fan who earned more than 1.56 million points.

The item that attracted the most attention from fans was the 'Song Minho' goods. A total of 1,086 Song Minho goods were exchanged, with 931 entries submitted through points.

LG Electronics operates lifestyle communities across various product lines including Gram, Tiun, and StanbyMe. Through community activities, the company directly communicates with customers to deepen understanding and ultimately aims to innovate customer experience so that once experienced, customers find it difficult to switch to other products.

Kim Sunhyung, Executive Director of LG Electronics Korea HE Marketing, said, "LG Electronics has created channels for communication between customers and the LG brand by operating communities across various lifestyle product lines. We will provide customers with more 'F.U.N experiences' to cultivate true fans of LG Gram and further build fandom, thereby enhancing the value of the LG Electronics brand."

This content was produced with the assistance of AI translation services.