Shinsegae Simon Opens Haribo Playground

Sale of Over 30 Product Types and Limited Edition Goods

Yeoju Premium Outlets Haribo Topiary Garden.
Photo by Shinsegae Simon

Shinsegae Simon announced on the 27th that it will open the 'Haribo Playground' at Yeoju, Paju, and Siheung Premium Outlets from next month 1st to May 14th in collaboration with the global confectionery brand Haribo.

Haribo Playground is an offline exhibition project first attempted by a domestic distributor. It showcases exhibition content that encompasses everything from Haribo's brand philosophy to its history, which has been loved worldwide for a long time. Visitors can also exclusively experience the full lineup of over 30 products sold by Haribo as well as limited edition goods.

At Yeoju Premium Outlet, a Haribo topiary garden harmonized with various flowering plants will be created in the West Central Plaza. Paju Premium Outlet will decorate the space inspired by famous regional festivals in the United States, offering an exotic carnival atmosphere. At Siheung Premium Outlet Central Garden, the space will be transformed into an exciting experiential playground decorated with various products and characters representing Haribo.

On weekends and public holidays, a 5% Shinsegae gift certificate giveaway event will be held based on purchase amounts when paying with affiliated cards. Additionally, a one-time cashback of 30,000 KRW will be provided for the first payment of 100,000 KRW or more per transaction at the premium outlets using the designated cards.

A Shinsegae Simon official stated, "We plan to continuously strengthen our retailtainment strategy to provide differentiated content unique to premium outlets to our customers."

This content was produced with the assistance of AI translation services.