[Photo] Samsung Electronics Unveils 'SmartThings' Experience Center in the Middle East

Samsung Electronics "Will Target Middle East IoT Market"

Samsung Electronics is gaining positive responses locally by introducing 'SmartThings Home,' which supports hyper-connected experiences across various products, in the Middle East.

On the 9th (local time), Samsung Electronics unveiled the SmartThings Home experience center in Baghdad, Iraq. This experience center spans 100㎡ (approximately 33 pyeong) and is designed as a home-like space including a living room and kitchen. It is equipped with a total of 24 Samsung products such as Neo QLED 8K, Bespoke appliances, Galaxy Z Flip4, and various partner products. Visitors can experience the convenience of daily life enabled by hyper-connected experiences through SmartThings in each space.

Samsung Electronics plans to actively target the growing Internet of Things (IoT) market in the Middle East. The company will conduct seminars with government-related departments on IoT at SmartThings Home and continue to advance its business.

Visitors are adjusting the electric curtains through SmartThings in the SmartThings Home smart bedroom zone in Baghdad, Iraq. /
[Photo by Samsung Electronics]

Visitors are experiencing the Neo QLED 8K screen split function through SmartThings in the Smart Living Zone at 'SmartThings Home' in Baghdad, Iraq. / Photo by Samsung Electronics

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