Prospecs Opens First 'Original Sports' Store at Busan Shinsegae Centum City Branch

Prospex announced on the 24th that it will open the first 'Original Sports' store at Shinsegae Centum City in Busan.

The first Original Sports store focused on creating a space centered around a retro sports history concept interior to allow customers to experience the brand identity. The store offers products such as clothing, shoes, bags, and hats with a retro concept reinterpreted with a modern sensibility.

Until now, Original Sports has communicated with the MZ generation (Millennials + Generation Z) by operating pop-up stores in Yeouido and Seongsu-dong in Seoul, as well as Dongseong-ro in Daegu. Products previewed at the pop-up stores, such as the sneakers 'Marathon 220' and the 'OS Varsity Letterman Jacket,' gained popularity through word of mouth and sold out in limited quantities.

Various events will also be held for customers visiting the store. A photo booth where visitors can take sticker photos will be set up in the store, and customers who post their photos on social networking services (SNS) will be entered into a draw to receive gifts.

A Prospex representative said, "Shinsegae Centum City in Busan has become a popular spot for the MZ generation in the Gyeongnam region by providing differentiated content and offline space experiences," adding, "We will offer a rich experience befitting the first store so that they can personally feel the brand heritage of Original Sports."

This content was produced with the assistance of AI translation services.