Suwon Convention Center Signs Business Agreement with COEX...Expectations for MICE Industry Revitalization

Suwon Convention Center signed a business agreement with COEX on the 23rd. The two organizations will collaborate on various projects in fields such as the MICE industry going forward.

[Asia Economy (Suwon) = Reporter Lee Young-gyu] Suwon Convention Center and COEX have joined hands for mutual cooperation.

On the 23rd, Suwon Convention Center announced that it signed a "Post-COVID MICE Industry Revitalization Memorandum of Understanding" at COEX Studio 159 in Samseong-dong, Gangnam-gu, Seoul, and agreed to actively cooperate for the development of the MICE industry.

According to the agreement, the two organizations will join forces in ▲ joint marketing to attract large-scale and international events ▲ exchange of the latest information and staff related to center operations ▲ cooperation for the development and dissemination of sustainable MICE indicators and systems ▲ development of linked tourism programs.

Lee Pil-geun, Director of Suwon Convention Center, said, "This MOU will enhance the competitiveness of Suwon Convention Center and COEX and serve as an opportunity to expand the scope of the MICE industry," adding, "We expect to discover projects for multifaceted cooperation and achieve results."

Lee Dong-gi, President of COEX, expressed expectations, saying, "Both companies will share global-level MICE operation know-how and, through cooperation in various fields, this will be an opportunity for a new leap forward by globalizing Korea's MICE industry, developing diverse content, and creating synergy with other industries such as metropolitan tourism."

This content was produced with the assistance of AI translation services.