HiteJinro's 'Jinro Red Wine' Suits Korean Taste Well... Collaboration with Italian Winery

HiteJinro's premium 'Jinro Red Wine,' jointly developed and launched with an Italian winery in November last year, is receiving positive responses.

HiteJinro began planning and developing with a winery steeped in tradition, believing that Korean consumers would appreciate having access to the finest wine at a reasonable price without hesitation. The Italian winery HiteJinro collaborated with, 'Pelligrino' in the Sicily region, is a family-run business for seven generations, with a 140-year tradition of growing grapes and hand-harvesting them.

To introduce Jinro Red Wine, HiteJinro directly participated in all aspects of product development, from selecting the partner winery to choosing grape varieties, flavor profiles, and design, completing a premium-grade wine. Unlike typical imported wines that only undergo expert tastings, this wine was developed over three years and refined through multiple consumer surveys, resulting in a red wine that is highly rated as best suited to Korean tastes. In particular, it features a 'sun-dry method,' where grapes are harvested late as if naturally dried in the sun, emphasizing a rich and intense fruit aroma and a long-lasting finish.

HiteJinro aims to be recognized for quality by existing wine enthusiasts while making it easy for new consumers to choose wine without difficulty. Given the variety of wines by grape type and country, they also see limitless potential for future expansion.

This content was produced with the assistance of AI translation services.