Majesty Golf Acquires Fitting Specialist Jestime
Expanding Portfolio to Include Fitting and Performance Clubs
Majesty Golf announced on the 22nd that it has acquired JESTIME, a golf fitting-exclusive club brand.
JESTIME is a fitting-specialized club manufacturer born in the Himeji region of Japan, which has over 50 years of expertise in forging club production. The brand name combines ‘ZEST,’ meaning passion, and ‘AIM,’ meaning goal. It is popular in the domestic golf fitting market. JESTIME produces all types of clubs, from forged iron clubs to drivers, woods, utilities, wedges, and putters. In 2022, it released a limited edition putter for female golfers called ‘Ribbon Mild Ponytail x Tour Girl,’ which sold out within a day.
Majesty Golf plans to expand and strengthen its club portfolio from the existing luxury category to include fitting and performance clubs. JESTIME will be introduced to consumers starting in the second half of this year. A Majesty Golf official stated, "Golfers’ demand for fitting clubs tailored just for them is increasing," adding, "With the acquisition of JESTIME, we expect to offer a more segmented club lineup."
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Majesty Golf is a global golf equipment company holding the largest market share in the luxury golf club markets of Korea, China, Japan, and Southeast Asia. Through the Majesty brand, it offers various club lines such as ‘Sublime,’ ‘Prestigio,’ and ‘Royal.’ The Maruman brand is loved by golfers as a popular club equipped with a high-rebound face and lightweight, high-elasticity shafts.
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