GS25, Boeurt Truffle Potato Chips 'Popular'... Will They Surpass Pokachip?

700,000 Units Sold, Achieving 2nd Place in Sales

A model is introducing Boereu Chamgireum Potato Chips at GS25.
[Photo by GS Retail]

GS25 announced on the 22nd that its private brand (PB) snack, 'Boeur Truffle Potato Chips,' surpassed 700,000 units in cumulative sales just over two months after its launch, ranking second in potato snack sales.

Boeur Truffle Potato Chips are an extension of the Boeur beer brand, famously known as "butter beer" and having sparked a craze. The chips are enhanced with butter powder and truffle oil to elevate their luxurious flavor. Thanks to the launch of Boeur Truffle Potato Chips, potato chip sales from January to February this year grew by 18.3% compared to the same period last year. Currently, sales have surpassed those of Pringles and Chip Potato Original, and are challenging the dominance of Pokachip.

GS25 will introduce Boeur Sesame Oil Potato Chips on the 23rd. This product combines sesame oil and butter?flavors rarely found together in existing snacks?to deliver an exceptionally savory taste. It also features a differentiated package design that sensibly incorporates the Boeur beer brand image, achieving visual distinction.

A GS Retail official stated, “The newly launched Boeur potato chips, which have attracted great attention in the potato snack category that has lacked hits for years, are expected to recreate a potato chip renaissance comparable to the past honey butter chip craze. Following the world’s three great delicacies?truffle oil, traditional seasoning sesame oil, and now butter?we plan to continuously expand the premium Boeur potato chip lineup that offers a sophisticated flavor combination.”

This content was produced with the assistance of AI translation services.