Seven Eleven Launches Vegetarian Ready Meals... "Delicious and Healthy"

Collaboration with CJ CheilJedang Plantable

Wang Gyoja·Tteokgalbi Steak Set Menu, Jeonju Bibim Gimbap, Chop Steak Triangle Gimbap.
[Photo by Seven Eleven]

Seven Eleven announced on the 22nd that it has collaborated with CJ CheilJedang's plant-based food specialty brand Plantable to launch three vegetarian products.

The newly introduced products focus on enabling consumers who want to start vegetarianism to enjoy delicious and healthy food without burden, based on popular menus such as Tteokgalbi and Bibimbap.

The Wang Gyoja and Tteokgalbi Steak Set feature plant-based Tteokgalbi made from soybeans, peas, and other ingredients, grilled over direct heat, and Wang Gyoja, a plant-based dumpling boasting a rich filling of five kinds of vegetables. The set also includes a light grilled tofu, plant-based mayonnaise made from soybeans instead of eggs for the mixed macaroni salad, radish salad without salted seafood, and black rice.

The Jeonju Bibim Gimbap contains four types of vegetables: shiitake mushrooms, dried radish greens (siraegi), shredded carrots, and burdock root, combined with stir-fried soy meat that maximizes the texture and flavor of the original ingredients, allowing even non-vegetarians to enjoy a taste indistinguishable from traditional bibimbap. The Chop Steak Triangle Gimbap features plant-based Tteokgalbi steak flavored with onions, button mushrooms, and plant-based demi-glace sauce, delivering both addictive taste and texture.

A Seven Eleven representative said, “Interest in vegetarianism has been steadily increasing recently due to various reasons such as dieting, health, and environmental issues,” adding, “We focused on developing vegan products that are both healthy and delicious so that they can be chosen not only by some vegetarian consumers but also by the general public.”

This content was produced with the assistance of AI translation services.