Samsung C&T Fashion Launches 'Unis', Premium Casual Line of '8Seconds'

Samsung C&T Fashion Division announced on the 20th that Eight Seconds has launched a premium casual line called ‘UNIS’.

Eight Seconds introduced genderless products focusing on casual essential items. In particular, considering the fragmentation of preferences, they plan to develop a new style that adds a genderless sensibility by incorporating graphic stories based on core items and seasonal items. They released ‘core items’ based on practicality such as sweatshirts, hoodies, t-shirts, denim, and sweatpants, as well as trendy seasonal items like varsity jackets, leather jumpers, and cargo skirts and pants.

For this spring and summer season, the concept was based on the prestigious Ivy League private universities in the northeastern United States, emphasizing a sophisticated and sporty sensibility using unique colors and typographic designs.

A representative from Samsung C&T Fashion Division said, "Generation Z transcends gender and has a cultural characteristic of naturally expressing and accepting diverse preferences," adding, "In a situation dominated by the fragmentation of customer preferences, we introduced a new casual line that embodies genderless silhouettes and premium sensibility."

This content was produced with the assistance of AI translation services.