GS25 Launches French Dessert Cream Cannel?... Targeting MZ Generation

Collaboration with Dessert Cafe Billow

Cream Canule sold at GS25.
Photo by GS Retail

GS25 announced on the 20th that it will launch Cream Canel?, a fusion-style version of the traditional French pastry canel?, targeting the MZ generation (Millennials + Generation Z) on the 23rd.

Cream Canel? is the first dessert product created in collaboration with Billow, known as the hottest dessert cafe in Seongsu-dong, Seoul. Unlike the existing canel? sold at room temperature, this new product is distributed and sold refrigerated, allowing customers to enjoy a perfect balance of sweetness and coolness. To further highlight this uniqueness, the canel? is filled with cream to create a harmonious texture.

GS25 plans to sequentially introduce Earl Grey and chocolate flavors in addition to the original taste. Through this, they aim to strengthen the refrigerated dessert category and lead the convenience store industry's refrigerated dessert market.

A GS Retail official stated, “This collaboration product with Billow not only signifies the enhancement of the refrigerated dessert lineup but also marks the starting point for collaborations across various categories beyond food. We expect that various collaborative products targeting the MZ generation, the main customer base of convenience stores, will attract great interest.”

This content was produced with the assistance of AI translation services.