OnOff Lady "Lightly, Send It Further"
Masters International Released After 2 Years
"Lightly, send it farther."
The concept of the 2023 ONOFF LADY (photo), released by Masters International after two years. Based on Daiwa technology, the distance has evolved further. It is composed of a full set including driver, wood, utility, iron, and putter.
The key is the use of Power Trench technology. It upgraded the distance performance with face repulsion. The driver increased repulsion and forgiveness on the toe and heel parts through a new face back structure. The iron features a low center of gravity design by placing high-density tungsten in the sole, inspired by the fact that most female golfers hit the lower part of the face. This provides power to lift the ball more easily. ONOFF LADY also offers a color custom service. With up to 60 combinations and abundant color options, you can complete your own club.
Masters International said, "We plan to communicate with customers in various fields such as advertising and promotions in line with the launch of this new product," adding, "We will strive to establish it as a trendy club for stylish ladies (Hype Lady)."
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Masters International is a golf-specialized company founded in 1982. It has representative sportswear brands such as Black & White and Globeride (formerly Daiwa), as well as premium golf products like ONOFF, GIII, and Rodio. More details are available on the website.
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