"Changing Insurance with Tech"…Goodrich's New Look
Introducing New Brand Advertisement
[Asia Economy Reporter Minwoo Lee] 'Goodrich,' the largest integrated insurance management platform in Korea, has established a new slogan to transform insurance through technology.
On the 16th, Goodrich unveiled a brand advertisement featuring the new slogan "Changing Insurance with Tech," targeting the MZ (Millennial + Z) generation.
The campaign was planned to highlight how Goodrich has changed users' insurance management methods so far and to strengthen its image as a leading insurtech company in Korea.
The advertisement focuses on three key features of the Goodrich app: ▲ Insurance Inquiry, which allows users to view their own and their family's insurance policies scattered across multiple insurers more 'widely' ▲ Insurance Analysis, which enables a more 'in-depth' analysis of insurance by gender, age, and coverage details ▲ Insurance Claim, which makes filing claims 'easier' through simple upload of claim documents.
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Byungkwan Lee, Executive Director of Goodrich, stated, "We aimed to emphasize the value and necessity of insurance to the future main customer base, the MZ generation, to build empathy. As the slogan 'Changing Insurance with Tech' suggests, we will continue to provide easier and more convenient insurtech services to customers of all ages."
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