11st Adopts Amazon's Working Method, Pursues 'Customer-Centered Innovation'

Selection of 3 Core Values and Top 10 Key Tasks for 2023
Introduction of Amazon's Working Method 'Single-Threaded Leadership'
Focus on Goals and Performance Achievement

An Jung-eun, CEO of 11st, is giving a presentation at the town hall meeting.
Photo by 11st.

"We will continue to strengthen our customer-centric growth strategy."

On the 15th, An Jeong-eun, CEO of 11st, stated at a town hall meeting held for employees at the 11st Seoul Square office in Jung-gu, Seoul, "What sellers and customers demand from 11st in 2023 is change, and what 11st needs in the current e-commerce competitive market is securing business sustainability through new innovations." He added, "We will make this year the first year of 11st's rebound and focus on enhancing the value of '11st 2.0' based on growth and profitability improvement."

At the town hall meeting, the three core values and the top ten key tasks for 2023 were announced. The three core values, which will serve as the foundation for all leadership and decision-making principles at 11st, were defined as fundamental problem-solving focused on customers, breaking away from past methods, and relentless challenges.

The key tasks that 11st will focus on this year include ten tasks selected in areas such as strengthening delivery competitiveness and increasing traffic. While concretizing each key task, 11st recently established a Single Thread Leadership (ST) organization to carry out these tasks. Known as the working method of Amazon, Single Thread Leadership is an organizational structure where one person (leader) is solely responsible for one goal and its achievement without concurrent roles.

CEO An said, "We will launch a new premium luxury vertical service targeting the premium market next month, and strengthen the fresh food vertical area based on LFFC (Local Fresh Food Center) to provide a completed service within the first half of the year." He added, "Important strategic tasks will be strengthened through the ST organization to focus on goals and immerse in performance. We will also create a culture that immediately encourages and shares even small successes and share company-wide goals and all progress with 11st employees."

This content was produced with the assistance of AI translation services.