‘K-Food Activation’ DN&C Company and Manke Recipes Join Hands

[Asia Economy (Daejeon) Reporter Jeong Il-woong] D&Company and Mankgae Recipe have joined hands to revitalize K-Food.

CEO Lee In-kyung of Manna Recipe (left) and CEO Kim Joon-sung of D&C Company (right) are posing for a commemorative photo after signing a memorandum of understanding. Photo by D&C Company

On the 14th, D&Company announced that it signed a memorandum of understanding with Mankgae Recipe to jointly promote projects related to the use of recipe content and promotional marketing.

D&Company, a comprehensive public relations and marketing specialist company, will cooperate with Mankgae Recipe, the number one app in the domestic cooking sector, to revitalize the K-Food industry through this memorandum of understanding.

D&Company has accumulated know-how in policy promotion and marketing for regional specialties through government ministries and public institutions.

Also, Mankgae Recipe possesses 200,000 recipes and big data, and recently revamped its app extensively by reflecting accumulated 'taste' big data and algorithms to enhance user convenience.

Based on each company's strengths and specialties, the two companies plan to promote joint promotional marketing projects to encourage the consumption of domestic ingredients and share various cooking methods, supporting K-Food related industries and farmers and fishermen.

Kim Jun-seong, CEO of D&Company, said, "We will activate recipe commerce so that farmers, fishermen, public institutions, and private companies can utilize Mankgae Recipe's big data, and conduct diverse promotions for consumers' taste and enjoyment."

Lee In-kyung, CEO of Mankgae Recipe, said, "Through the promotional marketing partnership between the two companies, we will strive to raise public understanding of domestic agricultural, livestock, and marine products and create a virtuous cycle ecosystem of K-Food where farmers and fishermen increase the sales volume of ingredients."

This content was produced with the assistance of AI translation services.