[Hipple Hot Item] "Sold Out with Premium Trading" What Is the Valentine Sanrio Carrier?

Seven Eleven's Sanrio Character-Designed Carriers Popular
Early Sellout, Resale Ahead of White Day Early Next Month

"Do you have a My Melody carrier?" "No, that's all we have over there."

Seven Eleven's 'Sanrio Characters' carrier series, released targeting Valentine's Day, remains highly popular. Early this month, three mini carriers featuring My Melody, Kuromi, and Cinnamoroll characters?small enough to carry by hand?and one medium-sized Cinnamoroll carrier with wheels were launched. By the 3rd, it was already difficult to find all four products together in most stores. Although popular items varied slightly by region, the My Melody mini carrier was hard to even spot from the start, and Kuromi and Cinnamoroll carriers also became scarce in stores within days.

Unable to 'meet in person' with My Melody, I managed to get Kuromi and unboxed it. The exterior had a sturdy shape with a band on the back to attach it to the carrier handle, fulfilling the basics of a mini carrier. The character was printed in a sketch style, adding cuteness. The zipper pull was heart-shaped, showing attention to detail. Inside, it was divided into zipper storage and regular storage, quite sophisticated. Inside the mini carrier were two Kancho biscuits, two Crunky chocolate bars, and one Ghana chocolate. The product focused more on the carrier itself than the contents, so it felt like buying a carrier and getting chocolate snacks as a bonus. Purchase reviews mentioned various uses for the carrier, such as 'using it as a child's toy bag' or 'putting frequently used items for travel inside.'

Sanrio Characters have regained great popularity amid the 'character goods craze' that intensified since last year. Fans collecting specific Sanrio characters have increased significantly not only among children but also adults. The distribution industry recognizes this as a 'guaranteed hit,' releasing character-applied products in various forms. This carrier product is a successful case combining the character's popularity with 'taste-targeted goods.' Fans of each character waited for the release date, quickly checked stock, and 'scored' the items. Those who spotted them early while out and about also fell for the cute character carriers and purchased them thinking of their children or nephews and nieces. As purchase verification posts appeared online one by one, others saw them and said, 'I want to buy one too,' leading to sellouts. The mini carrier costs 30,000 won, and the medium carrier is 59,000 won. Despite the considerable price, these carriers sold out early within 10 days of release. Seven Eleven explained that demand came not only from parents holding their children's hands but also from the 20s and 30s generation buying 'gifts for themselves.'

On secondhand trading sites, there are multiple posts selling new products at a premium or selling only the carrier without the snacks. However, if you want one, it might be worth waiting a bit longer. Seven Eleven is securing additional stock ahead of White Day and will start reselling in early next month.

This content was produced with the assistance of AI translation services.