Seoul Dragon City Reports 200% Increase in First Birthday Party Package Sales Last Year
Impact of COVID-19 and Expansion of VIB Generation
Increased Demand for Small-Scale Luxury Doljanchi Celebrations
Seoul Dragon City announced on the 14th that sales of their first birthday party packages increased by approximately 200% compared to the previous year. Seoul Dragon City launched the first birthday party package "My Precious Baby" in 2020 and has been operating it since.
Following the outbreak of COVID-19, customer interest in small-scale first birthday parties mainly involving immediate family members has risen, leading to a significant increase in sales of private first birthday party packages. The rise of the so-called "VIB (Very Important Baby)" group?consumers who invest generously for their children?has also contributed to the growing demand for luxury first birthday parties held at hotels.
The upward trend is continuing this year as well. Seoul Dragon City stated, "We have currently secured first birthday party reservations exceeding last year's total sales," adding, "Most preferred time slots by customers are already fully booked through July."
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The Seoul Dragon City My Precious Baby package features an "all-in-one" service. It includes private room rental, setup of the traditional first birthday table and doljabi items, baby costume rental, Stokke Sleepi baby crib rental, and a meal at the Food Exchange buffet. The package also includes a one-night stay voucher for a Novotel suite and a two-person meal voucher at the Food Exchange buffet, which can be used on the day of the party or afterward. The package is available at the Food Exchange on the 2nd floor of the Novotel suite.
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