LG Electronics Truly Committed to Customer Protection... Acquires 58 Fake Sites to Prevent Damage

Preventing Online Impersonation Scams
Buying Confusing Sites Entirely
Purchased 58 Domains Including 'LG'

[Asia Economy Reporter Moon Chaeseok] LG Electronics has taken direct action to prevent online fraud. This is because fraudulent activities using the company's premium home appliance image as bait have been increasing. Fraudsters lure customers to disguised websites pretending to sell LG Electronics products, and when payment is made in cash, they do not deliver the actual products and cut off contact.

On the 14th, LG Electronics announced, "We purchased 58 domains containing confusing phrases such as 'LG', LG brand, and Best to restrict the activities of fraudsters," adding, "This is to preemptively block website addresses that could be associated with LG Electronics and prevent disguised sites from exploiting them for fraudulent activities."

They designated trusted online retailers as 'official certified stores' and required them to display banners at the top of product description pages. It was also made possible to search for certified sellers on the official certification site. Official letters were sent to each open market requesting them to prepare against disguised sites. The plan is to make it easier for customers to recognize official certified stores.

LG Electronics official website online scam warning 'popup window'.
Photo by LG Electronics

LG Electronics also posted a warning 'popup window' about online fraud damage for customers visiting its official website. The popup contains a caution about online fraud methods and a message asking customers to report any cases of disguised sites or requests for cash deposits.

LG Electronics stated, "We expect to prevent disguised sites that lure product searches with low prices to appear at the top of search results in advance."

LG Electronics has been conducting activities to prevent customer damage. This year, LG Electronics established the Customer Experience (CX) Center, which oversees the innovation of the 'Customer Experience Journey.' They also monitor disguised sites, list identified disguised sites on the 'Seoul Electronic Commerce Center' and 'Fraud Site Information' lists, and report them to the police.

'Official Certified Store' sales banner. You can purchase products here with confidence.
[Photo by LG Electronics]

This content was produced with the assistance of AI translation services.