CU Launches Delafe Iced Drink... "Bigger and Lighter"

Steady Increase in Big Size Sales

Delape Iced Drink. [Photo by BGF Retail]

CU announced on the 14th that it will sequentially launch its iced drink brand, Delafe, starting from the 15th.

Delafe is CU's own iced drink brand, selling approximately 150 million units annually. With a diverse product lineup and reasonable prices in the 1,000 won range, it has gained great popularity and established itself as a representative convenience store product during the summer season.

Reflecting the growing preference for large-sized beverages, CU added Colombia Single Origin and Guatemala Antigua Single Origin, made from premium Arabica beans, to the Big (340ml) size this year. For the Venti (500ml) size, which was previously composed only of coffee, four types of tea drinks are introduced: Peach Earl Grey, Honey Grapefruit Black Tea, Pink Lemon Iced Tea, and Raspberry Green Tea. The largest size, the 1L Delafe, consists of four varieties: Black, Sweet, Hazelnut, and Zero-Calorie Peach.

Looking at the sales composition ratio of Delafe iced drinks by size over the past three years, the Big size steadily increased from 58.9% in 2020 to 60.6% in 2021 and 62.6% in 2022. Last year, sales of Big cup ice also rose by 17.8% compared to 2020.

A BGF Retail official said, “In response to the increase in dining-out prices and the growing number of customers enjoying convenience store iced drinks, we have prepared more than 30 products by strengthening the latest trends such as large size, zero-calorie, and latte lineups. We will continue to introduce differentiated Delafe lineups that offer convenience and individuality to meet rapidly changing consumer needs.”

This content was produced with the assistance of AI translation services.