Mr. Pizza "Rebooting as a Delivery-Only Store"

Mr. Pizza's delivery-only store, Gimpo Pungmu Branch. Photo by Mr. Pizza

Mr. Pizza announced on the 1st that it will make a fresh leap forward as a delivery-only store starting this year.

Mr. Pizza's strategy is to transform its existing medium-to-large dining-type stores into delivery-only stores, aiming to reduce costs while meeting both franchisees' startup trends and consumers' delivery preferences.

According to Mr. Pizza, delivery-only stores currently allow small-scale startups of around 12-15 pyeong. The store location options are also broader, so the burden of fixed costs such as rent is not heavy. Focusing solely on delivery and takeout without dine-in customers is highly efficient in terms of operation and management. The initial investment cost is also low, making it more suitable for prospective franchisees considering their first startup.

At the beginning of the new year, the initial investment costs such as franchise fees and training fees were significantly adjusted to reduce the burden on franchisees. This is about 30% of the previous costs, the lowest level in the industry.

Facility investment costs vary depending on the on-site environment but are offered under conditions lower than before, and part of the store promotion costs will be supported to stabilize sales.

Kim Young-kwang, CEO of Mr. Pizza, said, “As of January 1 this year, we completed the physical division from MP Daesan to Mr. Pizza,” and added, “Starting in 2023, we will break the existing operational framework and make a realistic and practical operation to leap forward as the Mr. Pizza that customers want.”

This content was produced with the assistance of AI translation services.