Jeonnam Rural Convergence Center Ranks 1st in Business Performance Evaluation for 3 Consecutive Years

[Muan=Asia Economy Honam Reporting Headquarters Reporter Yoon Jamin] Jeonnam Province announced on the 31st that the Jeonnam Rural Convergence Center (Director Song Kyunghwan) achieved first place nationwide for three consecutive years in the ‘2022 Rural Convergence Industry Business Performance’ evaluation.

With this, the Jeonnam Rural Convergence Center also achieved the remarkable feat of securing the largest project fund in the country, amounting to 1.4 billion KRW.

Jeonnam Governor Kim Young-rok visited Mokwol Bakery, which produces bakery products in Gurye-eup, Gurye-gun, and is receiving a status briefing from CEO Jang Jong-geun (left).
[Photo by Jeonnam Province]

The Ministry of Agriculture, Food and Rural Affairs conducted a comprehensive evaluation of 11 city and provincial support centers responsible for rural convergence industry certified businesses, assessing eight categories including certification evaluation, post-management, on-site coaching, antenna shops, and distribution channel sales platform performance.

Jeonnam Province received excellent evaluations as it had the highest number of rural convergence certified management entities nationwide with 400 locations last year, and sales through antenna shops such as Gwangju Shinsegae Department Store increased by 2.3 billion KRW from 4.4 billion KRW in 2021 to 6.7 billion KRW.

Additionally, it ranked first in professional consultations and on-site coaching (514 cases), center project fund execution rate, and the outstanding award won by Damyang Hangwa (Myeongjin Food) at the national excellent case competition also contributed to the success.

Due to these achievements, the project fund for ‘Rural Convergence Industry Revitalization’ was also secured as the largest in the nation at 1.4 billion KRW.

Kim Youngrok, Governor of Jeonnam Province, said, “Achieving first place nationwide for three consecutive years in the rural convergence industry performance evaluation clearly demonstrates that Jeonnam agriculture is leading the transition to a high value-added industry. We will systematically foster a successful model of rural convergence industry centered on eco-friendly production, processing, and experiential tourism.”

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