Yeongcheon City Technology Transfer 'Heukbori Brown Rice Chips' to be Officially Marketed from the 27th

[Asia Economy Yeongnam Reporting Headquarters Reporter Koo Dae-sun] Honest Farmer, which received the black barley chip manufacturing technology in Yeongcheon-si, Gyeongbuk, will officially start selling ‘Heukbori Hyeonmi Chip’ on Public Home Shopping from the 27th.

Yeongcheon-si signed a business agreement with Honest Farmer last November for the technology transfer and commercialization of black barley chips.

Honest Farmer, located in Cheongtong-myeon, Yeongcheon-si, is a food specialty company mainly producing and selling pressed juice and stick jelly. It has an annual sales of 2.2 billion KRW and 8 employees.

Heukbori brown rice chips made in Yeongcheon City through technology transfer.

The newly released ‘Heukbori Hyeonmi Chip’ contains 30% black barley, offering a unique flavor compared to rice chips sold on the market. It is a convenient healthy snack made with 100% domestic agricultural products, free from sugar, preservatives, colorants, and food additives.

Choi Ki-moon, mayor of Yeongcheon-si, said, “We expect the newly developed black barley chip, aligned with the recent trend of health-oriented consumption, to lead to increased grain consumption in the Yeongcheon area,” adding, “We hope ‘Heukbori Hyeonmi Chip’ will establish itself as a specialty product. We will continue to accelerate the enhancement of added value and consumption of agricultural products through ongoing development of processed products using local agricultural products and technology transfer.”

This content was produced with the assistance of AI translation services.