Busan City Selected as Host City for the 834th Hamburg Port Anniversary Festival

Support for Europe’s ‘2030 Busan World Expo Bid’ Promotion

May 5-7, Korea-Busan Festival Held

[Asia Economy Yeongnam Reporting Headquarters Reporter Dongguk Lee] Busan City has been officially selected as the guest city of the ‘834th Hamburg Port Anniversary Festival,’ the largest port festival in Europe, attracting over 1 million visitors annually.

The city will participate as the guest city in the ‘834th Hamburg Port Anniversary Festival’ held in Hamburg, Germany, from May 5 to 7, hosting various events to promote the 2030 Busan World Expo and the candidate city ‘Busan.’

Poster for the 834th Hamburg Port Anniversary Festival.

The Hamburg Port Anniversary Festival is the largest port festival in Europe, organized annually by the Hamburg State Government’s Ministry of Economic Innovation. During the event, more than 200 activities such as ship parades, fireworks, and paragliding take place simultaneously throughout the city of Hamburg.

In particular, one country or city is selected as the guest of honor to provide visitors with opportunities to promote the culture and businesses of the guest country (city).

The festival holds significant influence and status within Europe. It attracts over 1 million visitors annually and has been covered by 214 TV broadcasters worldwide, 487 radio stations, more than 1,500 print media outlets, and 2,079 internet media platforms.

This selection as the guest city was triggered by the official invitation from the Hamburg State Government to Busan City last November.

Busan City accepted the invitation and decided to elevate relations between the two cities by participating as the guest city in this year’s Hamburg Port Anniversary Festival.

Accordingly, the city will actively utilize the opportunity as the guest city to extensively promote the 2030 Busan World Expo and the appeal of the candidate city Busan across Europe, including the host country Germany, during the festival.

To create a boom-up for support of the 2030 Busan World Expo bid in Europe, the city will hold the ▲ Korea-Busan Festival ▲ 2030 Busan World Expo promotional events ▲ Busan city and corporate promotional events, and invite high-ranking political and business figures from Europe to carry out promotional activities for the 2030 Busan World Expo bid.

Jo Yujang, head of the 2030 Expo Promotion Headquarters, said, “Europe is one of the key strategic regions for attracting the 2030 World Expo, as it has the largest number of International Bureau of Expositions member countries (48 countries). We will successfully hold various events, including the Korea-Busan Festival, at the ‘834th Hamburg Port Anniversary Festival’ in May to create a supportive boom-up atmosphere for the 2030 Busan World Expo bid in Europe and widely promote the charm of the candidate city Busan.”

This content was produced with the assistance of AI translation services.