Be My Friends Launches Full-Scale Global Fandom Business... Starting with the United States

Seo Wooseok Co-CEO: "We will export Be My Friends' global K-POP fandom business success experience worldwide and prove the potential to expand fandom business into various industries"

[Be My Friends forms a strategic partnership with UTA to actively target the global fandom business.]

Global fandom business company bemyfriends is gearing up to aggressively target the global market.

bemyfriends announced plans to accelerate its global market expansion by demonstrating that fandom business models can be applied across various industries worldwide, leveraging its specialized fandom business capabilities and the rapid establishment of its b.stage solution.

bemyfriends is a company composed of fandom business experts united under the goal of becoming the ‘Global No.1 Fandom Business.’ In April 2022, it launched b.stage, a bespoke platform builder that enables creators and corporate brands worldwide to operate fandom businesses. Currently, b.stage operates in five languages and offers global e-commerce features directly linked to monetization, such as overseas payment and shipping. Approximately fans from 170 countries are communicating with creators and brands on b.stage, and its global usability continues to expand.

At the start of 2023, bemyfriends set a business vision and strategy to actively target the global market, focusing on the United States, and signed a strategic partnership in January with the major US talent agency UTA (United Talent Agency). UTA represents world-renowned artists such as actors Benedict Cumberbatch and James McAvoy and provides strategic consulting to general corporate brands like Coca-Cola and Delta, in addition to entertainment. Recently, UTA has been expanding its business areas to include Ethereum-based non-fungible tokens (NFTs) and intellectual property (IP) industries.

bemyfriends’ global business is led by co-CEO Seo Woo-seok, who has already been recognized for his successful experience and capabilities in global fandom business through the launch of Weverse, along with individuals who have led global businesses for corporate brands and various services. Based on its rich experience and know-how in successfully developing fandom businesses, bemyfriends plans to actively network with UTA’s clients, covering a wide range of categories from entertainment to Web 3.0, to export its fandom business expertise to the global market. Additionally, it aims to serve as a foothold to strengthen successful global fandom communities for various domestic owners (clients and service users) including K-POP, dramas, movies, IP content, companies, and brands.

Max Michael, Head of Asia Business Development at UTA, said, “We are very pleased to work with bemyfriends, which is building a global fandom business legend. Fandom holds a powerful force that is universally recognized worldwide. We will do our best to help various global brands successfully conduct fandom businesses together with bemyfriends.”

Seo Woo-seok, co-CEO of bemyfriends, stated, “bemyfriends believes that ‘fandom exists everywhere, and fandom has no borders.’ Born with the global market as its target, bemyfriends has proven the scalability of fandom business by expanding the influence of K-POP and K-content fandoms worldwide over the past year. Based on global partnerships such as UTA, we will share bemyfriends’ successful fandom business experiences with the world and lead the creator economy industry.”

Meanwhile, b.stage is currently used not only by K-POP artists but also in various fields such as esports, content, OTT, broadcasting, and creators. Going forward, bemyfriends plans to support global fandom business in various ways, including new features and service updates for b.stage, fandom consulting, and IP business.

This content was produced with the assistance of AI translation services.