Audi Ranked 3rd in Imported Car Sales Last Year... "Launching 7 New Models This Year"

21,402 Units Sold... Electric Vehicle Strategy 추진 This Year

[Asia Economy Reporter Oh Gyumin] Audi announced on the 18th that it ranked 3rd among imported cars last year. This year, it plans to introduce two electric vehicle models along with hybrid models.

Audi Q8 e-tron [Photo by Audi Korea]

Audi Korea announced its sales performance for last year and its New Year plans for this year. Last year, Audi sold 21,402 units. In particular, the Audi Q4 e-tron and Sportback e-tron recorded sales of 1,987 units. These models sold 1,235 units in October last year alone, becoming the best-selling imported car models within a month of their launch.

This year, Audi will introduce seven models. The facelifted Audi Q8 e-tron and Sportback e-tron will be released first. The A7 Plug-in Hybrid (PHEV) will also be launched. For internal combustion engines, the facelifted Q2, S8 L, SQ7, and RS3 are planned to be released.

In line with its electrification roadmap, Audi plans to establish an A/S service system. By the end of this year, it aims to secure 14 high-voltage battery service centers. By training specialized service personnel, the number of electric vehicle repair technicians will be expanded from 86 to 158, and high-voltage specialists will increase to 28.

Additionally, Audi announced plans for this year including ▲strengthening sales staff training ▲opening a certified used car information page ▲maintenance of three showrooms and six service centers ▲introduction of a city mall concept store ▲implementation of on-site customer service.

Im Hyunki, President of Audi Korea, stated, “As a premium mobility brand, Audi aims to provide customers with a diverse model lineup and continuously advancing service experiences. In 2023, under Audi’s global electrification strategy, we will improve various aspects of customer service in the Korean market and strengthen our foundation to establish a sustainable business.”

This content was produced with the assistance of AI translation services.