Rooftop of Mart Becomes Resident Rest Area... Homeplus Seongseo Branch Park Gains Popularity

Opened as a Community Cultural Space
12 Million Visitors Over 4 Years

Models are posing on the first floor of 'Seongseo Homeplus Park' at the 'Homeplus Mega Food Market' Seongseo branch, which was renewed and reopened last December in Dalseo-gu, Daegu (Photo by Homeplus).

Homeplus announced on the 18th that the 'Homeplus Mega Food Market' Seongseo branch, renewed last December, and the 'Seongseo Homeplus Park' on the first floor above ground(rooftop) have become popular local attractions.

In the development phase of new towns, creating parks for relaxation has become an important factor, and recently, the distribution industry has been opening complex cultural spaces that combine shopping and relaxation. The area around Yongsan-dong, Dalseo-gu, Daegu, where the Seongseo branch is located, is a region densely packed with high-rise buildings and apartments due to rapid urbanization, lacking green spaces for rest. Homeplus transformed the first floor above ground of the Seongseo branch, which could have been used as commercial space, spanning 12,705㎡(approximately 3,800 pyeong) into a park. Homeplus stated, "Considering the annual average revenue generated from operating leisure facilities such as a futsal court on the store rooftop, Homeplus has effectively returned about 300 to 400 million KRW to the local community each year."

Homeplus planted various species of trees throughout the entire rooftop area and installed a performance hall, walking paths, a fountain, and bicycle lanes. Beyond being a shopping space, Homeplus Seongseo branch has transformed into a chilling space and has become a beloved place for local residents, recording approximately 12 million cumulative visitors over the past four years. Since its renewed opening on the 22nd of last month, the number of visitors increased by about 36% compared to the same period last year. This is evaluated as a result of simultaneously enhancing mall competitiveness and price competitiveness through the Homeplus Mega Food Market renewal, making the store and mall more pleasant, and implementing the 'Proud Project' to stabilize prices.

Homeplus explained that it is making various efforts to coexist with the local community by utilizing offline stores, leveraging the characteristics of the distribution industry. At large mart cultural centers, they provide educational support to low-income youth in each region to resolve educational polarization and nurture future talents. They are also working to bridge the digital divide among the senior population by offering cultural center courses on how to use smartphones and kiosks.

At the corporate supermarket (SSM) Homeplus Express, the 'Good Store' campaign is being operated, supporting one family per store. Until December, 92 stores nationwide formed one-to-one partnerships with families of children at risk of food insecurity and provided mobile coupons worth about 100,000 KRW per month that can be used to purchase food at Homeplus.

To help neighbors in need, employees have also been consistently participating in sharing activities. Last year, over 900 employees from the headquarters and 102 stores nationwide took part in the 'Adding Hearts' relay volunteer activities.

This content was produced with the assistance of AI translation services.