Big Data Analysis of Asset Management Company Brand Reputation, 1st Place is Mirae Asset

2nd Samsung Asset Management 3rd Aegis Asset Management

[Asia Economy Reporter Park So-yeon]The big data analysis results of asset management company brand reputation in January 2023 ranked 1st Mirae Asset Asset Management, 2nd Samsung Asset Management, and 3rd Aegis Asset Management.

The Korea Corporate Reputation Research Institute analyzed 44,654,473 pieces of big data from 45 asset management company brands from December 17, 2022, to January 17, 2023, and indexed them through a reputation algorithm. Compared to 44,563,665 pieces of brand big data in December, this is a 0.20% increase.

The brand reputation index is an indicator created through brand big data analysis, discovering that consumers' online habits greatly influence brand consumption.

Brand big data analysis can measure positive and negative evaluations of brands, media sources and interest, consumer interest and communication volume, community spread of issues, and reactions and popularity of content. To strengthen qualitative analysis, ESG-related indicators and owner risk data were also included.

The top 30 asset management company brand reputation rankings in January 2023 were Mirae Asset Asset Management, Samsung Asset Management, Aegis Asset Management, KB Asset Management, Shinhan Asset Management, Hanwha Asset Management, Korea Investment Trust Management, Meritz Asset Management, Hi Asset Management, Hyundai Asset Management, Truston Asset Management, Asset Plus Asset Management, Woori Asset Management, Kiwoom Investment Asset Management, Daol Asset Management, Yuri Asset Management, DB Asset Management, Shin Young Asset Management, Eugene Asset Management, Multi Asset Management, IBK Asset Management, Fidelity Asset Management, Korea Investment Value Asset Management, NH Amundi Asset Management, BNK Asset Management, Kansas Asset Management, Heungkuk Asset Management, Hana UBS Asset Management, Baring Asset Management, and Eastspring Asset Management.

The brand Mirae Asset Asset Management, which ranked first in asset management company brand reputation, had a participation index of 773,672, media index of 856,187, communication index of 1,078,614, community index of 1,511,962, and social contribution index of 299,759, resulting in a brand reputation index of 4,521,940. Compared to the brand reputation index of 4,871,946 in December, this is a 7.22% decrease.

The 2nd place Samsung Asset Management brand had a participation index of 735,786, media index of 1,404,158, communication index of 952,827, community index of 1,025,300, and social contribution index of 263,222, resulting in a brand reputation index of 4,381,292. Compared to the brand reputation index of 4,195,759 in December, this is a 4.42% increase.

The 3rd place Aegis Asset Management brand had a participation index of 1,323,019, media index of 511,390, communication index of 632,130, community index of 729,801, and social contribution index of 198,188, resulting in a brand reputation index of 3,391,360. Compared to the brand reputation index of 2,818,974 in December, this is a 20.30% increase.

The asset management company brand reputation in January 2023 was analyzed using big data from 45 asset management company brands from December 17, 2022, to January 17, 2023. The 45 asset management company brands are Mirae Asset Asset Management, Samsung Asset Management, Aegis Asset Management, KB Asset Management, Shinhan Asset Management, Hanwha Asset Management, Korea Investment Trust Management, Meritz Asset Management, Hi Asset Management, Hyundai Asset Management, Truston Asset Management, Asset Plus Asset Management, Woori Asset Management, Kiwoom Investment Asset Management, Daol Asset Management, Yuri Asset Management, DB Asset Management, Shin Young Asset Management, Eugene Asset Management, Multi Asset Management, IBK Asset Management, Fidelity Asset Management, Korea Investment Value Asset Management, NH Amundi Asset Management, BNK Asset Management, Kansas Asset Management, Heungkuk Asset Management, Hana UBS Asset Management, Baring Asset Management, Eastspring Asset Management, Koreit Asset Management, VI Asset Management, Hyundai Investment Asset Management, Samsung Active Asset Management, Kyobo AXA Asset Management, HDC Asset Management, Daishin Asset Management, Plus Asset Management, Midas Asset Management, Dongyang Asset Management, Sparks Asset Management, Yukyung PSG Asset Management, Macquarie Investment Trust Management, Stonebridge Asset Management, and Lazard Korea Asset Management.

This content was produced with the assistance of AI translation services.