GS25, Wonsoju Spirit Surpasses 4 Million Bottles Sold

Special Package Release for Seol Gift

A model is introducing the Wonsoju Spirit gift set at GS25.
[Photo by GS Retail]

GS25 announced on the 17th that Wonsoju Spirit has surpassed cumulative sales of 4 million bottles.

According to GS25, Wonsoju Spirit ranked 7th in sales among all products last year. Thanks to this, sales of distilled liquor (premium soju) increased approximately sevenfold (672%) compared to the previous year.

Wonsoju Spirit experienced a rush of open-run sales for about two months after its launch, with stock selling out on the same day. Recently, due to supply stabilization efforts by GS25 and One Spirits, Wonsoju Spirit is now available for purchase without quantity restrictions at all stores.

GS25 will introduce a single-pack exclusive package on the 18th. To celebrate Seollal, a limited quantity of a 3-pack special package (Wonsoju Spirit gift set) will also be offered as a gift option. The traditional mother-of-pearl label of Wonsoju Spirit reflects the elegance of Korean tradition. It is expected to attract great interest from customers who want to keep it for personal collection or give it as a holiday gift.

A GS Retail official stated, “Surpassing 4 million bottles in sales of Wonsoju Spirit is an excellent example that clearly shows how recent liquor trends and the market landscape are being newly pioneered,” adding, “We will continue to showcase new liquor culture through strategic collaboration with One Spirits and maintain our role in culture retail.”

This content was produced with the assistance of AI translation services.