Gyowon Tour Travel, Ranked No.1 in the 'Brand Hall of Fame'
Hosted by the Institute for Industrial Policy Studies, Award in Travel Services Sector
Kyowon Tour announced on the 13th that its corporate travel brand 'Yeohaengiji' was selected as the No. 1 travel service brand at the 'Korea Brand Hall of Fame' hosted by the Industrial Policy Study Institute (IPS).
The Industrial Policy Study Institute annually evaluates management performance, brand value, and customer satisfaction by industry to select and award the most beloved brands by consumers. Yeohaengiji is Kyowon Tour's own travel brand established in May last year with the goal of leading new travel trends. It received positive evaluations across all categories in this year's Korea Brand Hall of Fame assessment.
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A representative of Yeohaengiji stated, "We achieved good results in this award by adopting differentiated experiences as a strategy targeting the MZ generation (Millennials + Generation Z) through to middle-aged groups," adding, "We will expand products that highlight the uniqueness of the Yeohaengiji brand and continue to strengthen our service competitiveness."
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