LG Household & Health Care Tech Collaborates with Musical ‘Ppallae’ to Launch Laundry Detergent

[Asia Economy Reporter Moon Hyewon] LG Household & Health Care's Tech announced on the 12th that it will launch a special edition laundry detergent set called ‘Tech X Musical Ppalrae Collaboration,’ created in partnership with the popular Daehakro musical ‘Ppalrae.’

The musical Ppalrae is a purely domestic original musical work that warmly portrays the daily lives of ordinary citizens around us, offering comfort and hope to many audiences.

This collaboration product set consists of three bestsellers from Tech, which has held the No. 1 sales position in Korea for 13 years: ▲Tech Baking Soda + Citric Acid ▲Tech Mite Body Waste Remover ▲Tech Indoor Drying. All three products contain eight types of stain-decomposing enzymes, allowing for clean washing without worrying about stains. Unlike previous Tech detergents, a refreshing citrus floral scent called ‘Fresh Breeze,’ containing essential oils, has been newly applied, providing a pleasant and subtle floral fragrance. All three detergents received an ‘Excellent’ rating in safety evaluation from the German Dermatest company.

An LG Household & Health Care official said, “Through collaboration with the musical Ppalrae, we applied warm and unique package designs and lyrics on the product packaging, which are hard to find in conventional laundry detergents,” adding, “We hope that the ordinary act of laundry can become a special time of comfort and healing for our customers.”

This content was produced with the assistance of AI translation services.