Emart and SSG.com Launch Full Sales of Seol Gift Sets... Practical Products Gain Popularity

Pre-order Sales Increase by 14.1%

Models are introducing Lunar New Year gift sets at an Emart store. (Photo by Emart)

Emart announced on the 11th that it will begin the main sales of Lunar New Year gift sets from the 12th to the 22nd of this month.

Emart has prepared a promotion linked to event cards that allows customers to purchase gift sets at even lower prices. When paying with the event card, customers can receive up to a 40% discount, get gift certificates worth up to 500,000 KRW depending on the payment amount, and enjoy 2 to 3 months of interest-free installments for payments over 50,000 KRW.

According to Emart, pre-orders for gift sets recorded higher sales compared to last year's Lunar New Year. From the 1st of last month to the 9th of this month, cumulative pre-order sales increased by 14.1% year-on-year. In particular, practical gift sets at reasonable price points gained popularity, with sales of gift sets priced between 50,000 KRW and under 100,000 KRW rising by 45.1%.

During the main sales period, Emart will focus on gift sets reflecting the trends of practicality and value. Mixed fruit sets are prepared at up to 30% discounted prices when paid with the event card. For meat gift sets, discounts on seven popular products have been increased by 5-10% compared to last year, lowering prices from before. In seafood gift sets, despite a sharp rise in the market price of yellow croaker, Emart will showcase dried yellow croaker gift sets with prices frozen through prior stockpiling, offering up to 30% discount when paid with the event card. Seasoning and canned food gift sets are available in 1+1 sets, with three types each. Wine gift sets include about 10 popular wines from the Wine Market sold at discounted prices.

SSG.com will also operate the main store for Emart Mall’s Lunar New Year gift sets. It offers the same benefits as Emart, including event card payment discounts and gift certificate giveaways based on purchase amounts, with gift certificates also applicable as instant discounts. Representative cost-effective gift sets include fruit sets priced between 20,000 and 30,000 KRW, Hanwoo beef sets and dried yellow croaker sets around 50,000 KRW, and an expanded range of processed products priced under 40,000 KRW.

An Emart official said, "The key themes for this Lunar New Year gift sets are practicality and value," adding, "We will continue to operate Lunar New Year gift sets at reasonable prices during the main sales period and strive to stabilize the cost of living."

This content was produced with the assistance of AI translation services.