Shinsegae Food's 'Olban Bungeoppang' Surpasses 200,000 Units in Cumulative Sales

Olban Bungeoppang 3 types. Photo by Shinsegae Food.

Shinsegae Food announced on the 10th that its home meal replacement 'Olban' Bungeoppang has surpassed a cumulative sales volume of 200,000 units within one year of its launch.

The three types of Olban Bungeoppang are convenient meals designed to allow consumers to enjoy Bungeoppang at home at a reasonable price. The product was launched as the number of places selling Bungeoppang has decreased recently, and with rising costs of raw materials such as flour, milk, and eggs, more consumers are seeking an easy way to enjoy Bungeoppang at home.

Olban Bungeoppang consists of three varieties: 'Red Bean Bungeoppang,' 'Cream Bungeoppang,' and 'Choco Bungeoppang.'

Since their release in January last year, these products have sold about 17,000 units monthly, surpassing a cumulative sales volume of 200,000 units within one year. In December last year, when the cold season began in earnest, sales increased more than threefold compared to the monthly average, reaching 60,000 units.

A Shinsegae Food official stated, "Not only has it become difficult to find Bungeoppang commonly eaten on the streets, but consumers burdened by the higher prices are turning to Olban Bungeoppang," adding, "As the high inflation era is expected to continue, we plan to expand the Olban brand."

This content was produced with the assistance of AI translation services.