GS25 Launches Mollang Hot Dog and Cheeseburger with "Sticker Included"
Strengthening Products with Fun Elements
[Asia Economy Reporter Lim Chunhan] GS25 announced on the 10th that starting from the 11th, they will launch hot dogs and cheeseburgers featuring the popular character Mollang.
The Mollang Meatball Pizza Hot Dog contains plump meatballs, true to the Mollang character. It is topped with sweet tomato-based pizza sauce over the meatballs and generously covered with cheese.
The Mollang Whole Pork Cutlet Cheeseburger includes a crispy whole pork cutlet, providing a rich and satisfying experience. The sweet flavor is enhanced with demi-glace sauce, and it is freshly complemented with crunchy carrots, coleslaw salad, cheese, and pickles.
Both products come with one of five types of character stickers randomly included. It is expected to attract great interest from people who are fond of the chubby and cute Mollang character.
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A GS Retail official said, “Recently, character stickers have become a measure of a product’s taste and popularity,” adding, “We plan to continue expanding products filled with fun.”
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