Chong Kun Dang Health, Famous Painter 'Louis Wain' Works Reborn as Media Art on Seoul Electronic Billboard

Photo by Digital Chosun Ilbo

Jongkundang Health announced on the 9th that it showcased a spectacular media art video on digital billboards around Gwanghwamun, Seoul, to celebrate the New Year of the Year of the Black Rabbit 2023.

The media art video presented this time features three themes (△The Winter Sports △An Seung-il·Baekdu △Louis Wain Exhibition), capturing the brilliance of light and the grandeur of Baekdu Mountain in the video, elevating the artistic potential of digital advertising media to a new level.

Photo by Digital Chosun Ilbo

'The Winter Sports,' which expresses the movements of winter sports such as figure skating and curling through light trails, is broadcast on the Koreana Hotel, receiving great responses from citizens visiting Gwanghwamun Square along with the Gwanghwamun Light Festival.

Additionally, 'An Seung-il·Baekdu,' a work by mountain photographer An Seung-il who filmed the four seasons of Baekdu Mountain for the first time in Korea, is being broadcast on the Dizo Building billboard, and the 'Louis Wain Exhibition,' featuring works by Louis Wain, a cat enthusiast, can be seen on the Bangbang Building billboard. Louis Wain was a British painter known for satirizing the world through anthropomorphized cat illustrations.

A representative from Jongkundang Health stated, "It was a great opportunity to provide citizens with a new form of entertainment and to convey various messages through the videos," adding, "We plan to continue our interest in the media art industry utilizing digital advertising media in the future."

This content was produced with the assistance of AI translation services.