Shinsegae Department Store Presents 32 Billion Won Worth of Wine for Lunar New Year

Vincent Dauvissat Chablis Premier Cru For?t

Shinsegae Department Store announced on the 8th that it will introduce wine gift sets worth 32 billion KRW, increasing the volume by 30% compared to last year for the Lunar New Year. In particular, considering the demand for premium wines, the volume of wines priced over 300,000 KRW has increased by 28.7% compared to last Lunar New Year.

First, they prepared Italian wine sets that can be lightly enjoyed at home with family. The ‘Primitivo’ set (2 bottles, 60,000 KRW) is made from ‘Primitivo,’ a representative grape variety from the Puglia region of Italy, characterized by intense fruity aroma and a sweet finish. The ‘Tollaini’ set (2 bottles, 120,000 KRW), which offers the best taste and aroma for the price, is a wine from an Italian Super Tuscan producer that has been featured multiple times in Wine Spectator’s Top 100, gaining much attention. In addition, premium champagnes such as Krug and Dom P?rignon, which are great for light gifting, are also prepared.

Moreover, a carefully selected variety of wines is available, ranging from the ultra-high-end ‘Domaine Leroy Musigny Grand Cru,’ exclusively available domestically, to niche wines from Burgundy, France. Domaine Leroy produces only about 300 to 600 bottles annually by selecting only 20-30% of the total grape harvest. Representative products include ‘Domaine Leroy Musigny Grand Cru 07’ priced at 215 million KRW, ‘Domaine Leroy Musigny Grand Cru 00’ at 200 million KRW, and ‘Domaine Leroy Clos de Vougeot 98’ at 19.5 million KRW.

Premium Burgundy niche wines from French regions are also available. Niche wines are hard to find domestically, leading to a surge in customer inquiries. ‘Charles Lachaux’ is a wine enjoying great popularity due to its excellent winemaking techniques and is produced in very limited quantities, boasting the highest demand worldwide. Additionally, wines from ‘Vincent Dauvissat’ and ‘Fran?ois Raveneau,’ top wineries in the Chablis region of France, can also be found.

Wine accessories are also presented in a diverse range. Customers can find not only decanters, openers, and wine glasses but also sharing plates for simple wine snacks and wine coolers, among other various products.

A Shinsegae Department Store official said, “Recently, many customers have been acquiring wines with high collectible value, especially focusing on premium lines,” adding, “We will continue to introduce differentiated products unique to Shinsegae Department Store.”

This content was produced with the assistance of AI translation services.