'Cosmetics' Popular as Lunar New Year Gifts in the Endemic Era... Lotte ON Offers Maximum Benefits
'Seol Special All About Beauty' Until the 15th of Next Month
Record-Breaking Benefits on Popular Products like Sulwhasoo and Est?e Lauder
On&TheBeauty, Lotte ON's premium beauty specialty store, announced on the 9th that it will hold the "Seol Special: All About Beauty" event until the 15th.
This event, held two weeks before Seol (Korean Lunar New Year), is themed "Gift Beauty." Based on data from previous holidays, popular brands and products for gifts have been prepared, offering the greatest benefits ever. Customers purchasing department store beauty brands can receive up to a 10% instant card discount, and from 10 a.m. daily, the first 2,023 customers will be given up to a 15% overlapping discount coupon.
During the All About Beauty event, which started on the 2nd and was held with luxury brands, sales for the first four days more than doubled compared to the same period last year. Luxury skincare products, popular as holiday gifts, led the sales increase.
Exclusive planned products and pre-released new products available only at On&TheBeauty also gained popularity. The On&TheBeauty exclusive planned product, the "Benefit Precisely, My Brow 2+1 Set," sold out on the first day of the event, and sales of beauty brands such as Est?e Lauder and Bobbi Brown, pre-released at On&TheBeauty, also more than doubled compared to last year.
The beauty experience group event also attracted attention. This time, Chanel was included for the first time since the launch of On&TheBeauty, and about twice as many new customers participated compared to usual.
With Seol just two weeks away, Lotte ON On&TheBeauty expects demand for cosmetic gifts to increase further and set the theme of "Seol Special: All About Beauty" as "Gift." The event is held together with popular brands such as AmorePacific and Est?e Lauder, which have consistently been the most popular for cosmetic gifts during every holiday, offering the greatest benefits ever when purchasing popular brand products like Sulwhasoo, Hera, and Primera.
Benefits include up to a 10,000 KRW discount coupon applicable to AmorePacific event products, up to 20,000 L.Points accumulation, and brand-specific gifts. When purchasing the "Sulwhasoo Jaum 2 Types" and "Sulwhasoo Yunjo Essence (90ml) Set," available only at Lotte ON On&TheBeauty, additional volume and trial kits are given as gifts.
About 10 popular gift products from department store beauty brands are composed into exclusive On&TheBeauty planned sets and offered in limited quantities. A representative product is the "Est?e Lauder Advanced Night Repair Serum (50ml) Set," which provides an additional 45ml of the same product and an extra 3,000 L.Points accumulation upon purchase.
Hot Picks Today
"Most Americans Didn't Want This"... Americans Lose 60 Trillion Won to Soaring Fuel Costs
- "Striking Will Lead to Regret": Hyundai-Kia Employees Speak Out... Uneasy Stares Toward Samsung Union
- "500,000 Won Fine If You Don't Buy a Fire Extinguisher"... 'Fire Official Impersonation Phone Scams' on the Rise
- Despite Captivating the Nation for Over a Month... "Timmy" the Whale Ultimately Found Dead
- "If You Booked This Month, You Almost Lost Out... Why You Should Wait Until 'This Day' Before Paying for Flight Tickets"
Meanwhile, Lotte ON is holding the "Onmaeum Seol" event until the 17th, offering various Seol products prepared by Lotte Department Store, Lotte Mart, and sellers at discounted prices. During the event period, up to 20% discount coupons will be issued in three rounds, and benefits such as up to a 10% instant card discount and up to 7% L.Points accumulation on payment amounts for customers purchasing department store products will be provided.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
