"'Hyungnim Leadership' LS Gu Ja-eun Keeps Promise... Attends CES with Over 20 Outstanding Employees"

As Promised at Future Day Last September, Over 20 Outstanding Employees Given CES Opportunity
Master of Motivation... Record-Breaking First Year Performance with Ambidextrous Management
Gu Ja-eun: "LS's 'Electrification' Business is the Foundation for Autonomous Driving, Mobility, and Net Zero"

Koo Ja-eun, Chairman of LS Group, visited the LG Electronics Lab Zone at CES 2023 in Las Vegas, USA, on the 6th (local time) to observe the personal mobility wireless rapid charging compensation service platform 'Plus Pod'. (Photo by LS)

[Asia Economy Reporter Moon Chaeseok]

"By observing key CES technologies such as autonomous driving, mobility, and net zero (carbon neutrality), I was able to confirm that all things are becoming 'electrified.'" - Koo Ja-eun, Chairman of LS Group

On the 8th, LS Group announced that Chairman Koo visited the world's largest electronics and IT exhibition, CES 2023, held in Las Vegas, USA, on the 6th and 7th (local time). As promised during the company's 'Future Day' last September, Chairman Koo brought about 20 'LS Futurist' employees to the site, drawing attention. These were talented individuals recognized for outstanding new business ideas from each affiliate, and this was an effort to motivate them.

Executives including Koo Bon-gyu, CEO of LS Cable & System and heir to the LG family lineage, Myung Noh-hyun, Vice Chairman and CEO of LS Corp., Kim Jong-woo, President of LS Electric, Kwon Bong-hyun, Vice President and COO of LS Electric Automation CIC, Do Seok-gu, Vice Chairman and CEO of LS MnM (formerly LS Nikko Copper), Shin Jae-ho, President of LS Mtron, and Choi Chang-hee of Superior Essex (SPSX) also participated.

Koo Ja-eun, Chairman of LS Group, listens to an explanation about the structure and characteristics of the commercial electric vehicle platform of a global OEM at CES 2023 on the 6th (local time). (Photo by LS)

The group toured exhibition halls of domestic companies such as Samsung Electronics, LG Electronics, Hyundai Mobis, SK, and global companies over two days. The focus was on exploring new business opportunities to prepare for the Fourth Industrial Revolution. Chairman Koo judged that discovering new businesses was essential to successfully carry out his unique 'ambidextrous management'?operating both existing core businesses like power infrastructure and future businesses such as battery, electric vehicles, and semiconductors.

At the site, Chairman Koo said, "Seeing future advanced technologies such as autonomous driving, mobility, and net zero, which have become major technology trends at this exhibition, I was able to confirm that 'all things are becoming electrified.'" He added emphatically, "I have a strong conviction that our pledge made earlier this year to implement 'CFE (Carbon-Free Electricity)' and become a partner leading future industries is correct." Earlier, on the 2nd, Chairman Koo declared the group's 'Vision 2030' at LS Tower in Anyang, Gyeonggi Province.

LS Group Chairman Koo Ja-eun is seen on the 6th (local time) at CES 2023 visiting the John Deere booth, known as the "Tesla of agricultural machinery," to receive an explanation about vehicle-to-vehicle communication (V2V) necessary for operating a joint vehicle management system. (Photo by LS)

Chairman Koo's decision to give about 20 LS Futurist employees the opportunity to attend CES also attracted attention. Since his days as CEO of LS Cable & System and other affiliates, he has been noted in the business community for his 'brotherly leadership,' communicating openly with even junior employees and fostering organizational unity. At the site, Chairman Koo encouraged, "I hope that the CEOs of major affiliates and LS Futurists will gain insight by encountering many world-leading technologies and help achieve the group's vision."

He has contributed to increasing LS's performance by successfully implementing ambidextrous management during his first year as chairman. According to financial information provider FnGuide, the consensus estimate for LS Corp.'s sales last year was 18.0529 trillion KRW, and operating profit was 722.7 billion KRW. If realized, these would be record highs. Compared to 2021 sales of 13.0891 trillion KRW and operating profit of 583.7 billion KRW, these figures represent increases of 37.9% and 23.8%, respectively.

Meanwhile, separate from CES, Chairman Koo and CEOs visited global advanced companies such as Tesla, IDEO, and IBM Quantum Computing Lab. They shared North American business strategies for key affiliates including Cable, Electric, MnM, and Mtron. A group official hinted, "The group is implementing various strategies to enter the North American market, the hub of power infrastructure and the battery, electric vehicle, and semiconductor industries."

This content was produced with the assistance of AI translation services.