BNK Busan Bank, "Substance Over Size" First Half Management Strategy Meeting

Discussion on Differentiated Strategic Tasks Amid Rapidly Changing Financial Environment

Announcement of Policy for 'Sustainable Growth through Innovation and Solid Management'

BNK Busan Bank is holding the '2023 First Half Management Strategy Meeting' on the afternoon of the 6th at the main office auditorium.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] BNK Busan Bank held the '2023 First Half Management Strategy Meeting' on the afternoon of the 6th at its headquarters, attended by management and about 290 branch managers in charge of non-performing loans.

This management strategy meeting was organized to respond to internal and external crisis situations amid the forecast of weakened domestic and international economic growth this year, focusing on ▲ qualitative growth centered on high-quality assets ▲ discovery and cultivation of new revenue sources ▲ strengthening proactive soundness management.

Busan Bank presented 'sustainable growth through innovation and solid management' as its management policy, deciding to focus on soundness-centered solid management rather than external growth and to continuously promote digital innovation.

To achieve solid growth based on strengthened risk and soundness management, the bank plans to establish a soundness indicator plan at the level of commercial banks.

It also plans to respond closely to changes in the financial environment such as rising interest rates, strengthened household debt regulations, and the end of support for COVID-affected companies.

At this meeting, Busan Bank declared the promotion of 'Digital 2.0' aiming to become a bank centered on digital aspects across the organization, workforce, sales, and working methods along with digital innovation.

To this end, it plans to accelerate digital innovation through ▲ strengthening data analysis ▲ expanding digital marketing ▲ implementing digital KPIs.

On this day, Bank President An Gam-chan said in a CEO special lecture, "Although the internal and external management environment is expected to be difficult this year, it should be a year in which all employees unite their strength to turn the crisis into a great opportunity."

He added, "We must once again reflect on the true meaning of Busan Bank in the local community and take greater responsibility as the representative bank of the region."

This content was produced with the assistance of AI translation services.