Nature Republic Launches 'Soonhan Baby Ato'... "Safe for Newborns"
[Asia Economy Reporter Moon Hyewon] Nature Republic announced on the 6th that it will launch two products, the ‘Gentle Baby Ato’ lotion and wash, which have proven their ingredients, formulation, and safety, making them suitable for use by everyone from infants to adults.
The Gentle Baby Ato line consists of mild products containing more than 80% plant-derived ingredients. In particular, the ‘Lacto Vitamin B Complex,’ a probiotic fermented vitamin B ingredient, helps to care for delicate baby skin by enhancing its protective ability.
The Gentle Baby Ato lotion is a product that helps moisturize the skin with its soft application and refreshing absorption. It underwent human efficacy evaluations for relieving itching caused by dryness and improving the skin barrier (moisture loss). After 4 weeks of use, it showed results of 56.98% improvement in itching, 58.37% improvement in moisture content, and 23.83% improvement in transepidermal water loss.
The Gentle Baby Ato wash is a daily wash product using a gentle formula that rinses off quickly and cleanly without any residue after use, and it has completed an eye irritation test, making it safe to use.
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Both products have completed primary human skin irritation tests and contain plant-derived essential oil scents for comfortable use.
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