Lotte Hi-Mart Launches 'VR Store Experience Exhibition' on Online Shopping Mall

HiMade Up to 30% Discount

Lotte Hi-Mart is holding a "Virtual Reality (VR) Store Experience Exhibition" on its online shopping mall until the 15th of this month. (Photo by Lotte Hi-Mart)

Lotte Hi-Mart announced on the 5th that it will hold a "Virtual Reality (VR) Store Experience Exhibition" on its online shopping mall until the 15th of this month.

This event was planned to introduce the Lotte Hi-Mart VR store, unveiled at CES 2023, the world's largest electronics and IT exhibition, to general consumers. Thirty-two private brand (PB) Hi-Made products featured in the VR store will be sold at limited quantities with discounts of up to 30%.

The VR store is a virtual store implemented in the metaverse space "Hub World," developed by Caliberus, a subsidiary of Lotte Information & Communication. The interior is divided into five zones: large home appliances, kitchen appliances, household appliances, IT, and leisure. Visitors can see large appliances such as washing machines and TVs in spaces featuring beautiful natural images like the ocean and aurora.

Clicking on individual products allows users to view detailed descriptions. Some products even offer special shopping experiences, such as consultations with virtual appliance advisors. The version released this time is a demo version, with the official service launch planned for the end of this year.

A Lotte Hi-Mart official said, "We partially unveiled the VR store at CES 2023 ahead of its official opening," adding, "We will continue to introduce metaverse content to provide new experiences to the MZ generation (Millennials + Generation Z) and Alpha generation."

This content was produced with the assistance of AI translation services.