Samsung D Achieves First 2000 Nits Mark for Smartphone OLED

Industry's First Recognition of 'UDR' Luminance Performance

Samsung Display OLED awarded the UDR2000 mark / Photo by Samsung Display

[Asia Economy Reporter Kim Pyeonghwa] Samsung Display's smartphone OLED has been recognized for the first time in the industry for its ultra-high brightness performance of 2000 nits. This product supports clear screens even in bright outdoor environments.

Samsung Display announced on the 5th at CES 2023, the world's largest electronics and IT exhibition, that its smartphone OLED received verification from the global safety certification company UL and became the first in the industry to acquire the 'Ultra Dynamic Range (UDR)' mark.

The UDR mark from UL indicates the excellence of display brightness (luminance). Samsung Display's smartphone OLED is an ultra-high brightness product capable of a maximum brightness of 2000 nits, earning both the 'UDR1500' and 'UDR2000' marks.

Samsung Display explained that such high-brightness products support consumers in enjoying vivid and realistic image quality based on rich color expression. Since smartphones are frequently used both indoors and outdoors, they increased luminance characteristics to enhance screen visibility even in bright outdoor daylight environments.

Lee Hojung, Executive Director and Head of Product Planning Team at Samsung Display's Small and Medium Display Business Division, said, "The brightness characteristics of displays are a major factor affecting consumers' usage experience related to smartphone image quality and performance," adding, "We will continue to lead the market with clearly differentiated products based on consumer-centered technology."

Meanwhile, at CES 2023, Samsung Display is showcasing the differentiated image quality unique to Samsung OLED by exhibiting a comparison of smartphone image quality that has acquired the UDR mark.

This content was produced with the assistance of AI translation services.