Collected Popular Gifts... KT K-Deal, Special Price Event for Seol Holiday
[Asia Economy Reporter Oh Su-yeon] KT announced on the 4th that it will hold a special Lunar New Year event on K-Deal, an AI big data-based text commerce platform, offering various benefits such as free shipping, super discounts, and gift card paybacks.
In the 2023 K-Deal Lunar New Year special event, popular products from last year’s Lunar New Year, including vacuum cleaners, TVs, deer antler extract, and red ginseng extract, as well as various seasonal items such as Korean beef, LA galbi, rice cookers, and probiotics, are gathered and offered at super discounted prices.
Discount coupons for Lunar New Year seasonal products will also be provided, and all products in the Lunar New Year special event come with free shipping. Additionally, in the gift set brand special events from Dongwon F&B, CJ CheilJedang, and Jeonggwanjang, discount coupons of 5-10% will be offered.
Furthermore, from the 2nd to the 17th, a ‘Payback Event’ will be held, providing gift card benefits of up to 50,000 KRW to all customers who purchase a cumulative amount of 150,000 KRW or more.
K-Deal is a shopping mall service that analyzes big data such as customer characteristics, consumption patterns, and interests based on KT’s communication data using AI, offering optimal products tailored to individuals at special prices. AI selects special price information on products matching customers’ interests and delivers it via text messages. Customers who use KT’s communication services and agree to the use of personal information for customized commerce can use K-Deal.
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Choi Jun-gi, Head of KT AI/Big Data Business Division, said, “As the high inflation era prolongs, we have prepared various benefits so that customers can purchase Lunar New Year gifts at reasonable prices,” adding, “KT will continue to introduce customer-friendly services by utilizing AI and big data analysis capabilities.”
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