Arc N Book, Musical 'Cats' Theme... Experience Zone Open Until February 3

by Seo Miteum

Published 04 Jan.2023 08:59(KST)

Cats x Arc N Book Collaboration
Experience Zone Open Until February 3
Musical 'Cats' Opens in Seoul on January 20

Arc N Book, Musical 'Cats' Theme... Experience Zone Open Until February 3

[Asia Economy Reporter Seomideum] A collaboration experience zone for the musical 'Cats' has been set up at the complex cultural space Arc N Book.

To celebrate the opening of the musical 'Cats,' the Cats x Arc N Book collaboration experience zone opened on the 3rd. At the Arc N Book Mondrian branch (Itaewon) and Jamsil branch, various participatory events such as art exhibitions, music listening, and unique photo zones will be held until February 3rd.

The Mondrian branch is designed as a space where visitors can experience the artistry of 'Cats.' It exhibits paintings by Hong Seongjun that reinterpret the musical's representative characters Rum Tum Tugger and Mr. Mistoffelees. There is also a listening zone where visitors can preview numbers such as the world-renowned Andrew Lloyd Webber's 'Memory.'

The Jamsil branch has transformed the entire store into a giant Jellicle playground. It reflects the story and theme of the work, where various unique Jellicle cats gather to hold a festival. A special photo zone is set up where visitors can take pictures with the Jellicle cats appearing in the production. To commemorate the opening of the experience zone, an event is underway where visitors who visit both stores and upload a certification photo on SNS will receive a limited edition 'Cats' diary made with special artwork covers.

All six Arc N Book stores in the Seoul/Gyeonggi area will have an Arc N Book X 'Cats' curation zone. The curation zone introduces the original 'Cats' book and cat-themed products. Bookmarks made to commemorate the collaboration will be given away for free, and the official website offers opportunities to attend the Seoul performance through events.

A representative of 'Cats' said, “Through the meeting of 'Cats,' which has an original book, and Arc N Book, we hope that audiences can experience the musical in advance through books, art, and music, making the work feel more familiar and enjoyable.”