SPC Samlip Launches 'Tteokbangah Hoppang'... New Year Campaign Underway

'Golden Hobbang Campaign' Runs Throughout January

Samlip Hoppang New Year Campaign. Photo by SPC Samlip.

SPC Samlip announced on the 3rd that it will launch a new product, 'Tteokbang-a Hoppang,' to celebrate the New Year 2023, and plans to run the New Year campaign 'Golden Hoppang Campaign' throughout January.

Tteokbang-a Hoppang is a product containing chewy rice cake inside sweet red bean paste. It comes with a prize entry ticket engraved with New Year's well-wishes.

The Golden Hoppang Campaign allows participants to access the campaign site via the event QR code on the back of the prize entry ticket included in the product, enter the event code, and randomly receive prizes such as 10 don (approximately 37.5g) of pure gold shaped like hoppang (2 winners) and Happy Point rewards (4,000 winners). Detailed information can be found on the Happy app event page or Samlip's official Instagram.

Samlip Hoppang, a winter bread launched in 1971, has surpassed cumulative sales of 6.3 billion units last season. It has solidified its position as a representative national winter snack.

An SPC Samlip official said, “We have launched this New Year event to provide various benefits to consumers who love Samlip Hoppang,” adding, “We will continue to offer warm and enjoyable experiences through the Samlip Hoppang brand.”

This content was produced with the assistance of AI translation services.