[New Year's Message] Song Gu-yeong, LG HelloVision CEO, "Delivering a Customer Experience on a Different Level"

Song Gu-young, CEO of LG HelloVision. Photo by LG HelloVision

[Asia Economy Reporter Oh Su-yeon] LG HelloVision is gearing up a customer-centric organizational culture for the new year and is set to ignite the future growth engine of cable TV in earnest.

Song Gu-young, CEO of LG HelloVision, announced this in his "2023 New Year's Address" at the non-face-to-face opening ceremony held on the 2nd.

CEO Song delivered a core message to internalize a customer-centric way of working and secure future growth opportunities in local regions, while encouraging the hard work of employees over the past year and pledging a vigorous start to the Year of the Rabbit.

The opening ceremony was shared with all employees through internal broadcasting and online. Various segments were held, including the CEO's talk addressing the company's new year direction and answering employees' questions, messages from the management team about 2023, and videos of employees' New Year wishes.

In the "Talk with the CEO," CEO Song personally delivered his New Year's address. He emphasized, "2023 is the time to draw a new growth roadmap for LG HelloVision," adding, "We must enrich customers' home life, get closer to local residents, and evolve into a 'local creator' that grows together with the community."

Key focus areas for this year include ▲expanding quality cable TV subscribers ▲strengthening customer-centric digital channels ▲enhancing the budget phone eSIM service ▲advancing local channels into specialized regional media ▲actively fostering the commerce business ▲and scaling up high-growth regional businesses.

Reflecting on the past year, CEO Song said, "Through company-wide customer-centric structural improvements, we restored the fundamental competitiveness of the home business and achieved meaningful growth in the budget phone and rental businesses." He added, "In particular, it was a significant year confirming differentiated cable TV growth opportunities centered on local channels' commerce and region-specific businesses." He expressed gratitude, saying, "Thanks to all employees who led customer service innovation despite the challenging market environment."

The opening ceremony also introduced the "Top 5 LG HelloVision Achievements of 2022": ▲Securing a foundation for qualitative growth in the home business (expansion of premium broadcasting and internet bundle subscriptions) ▲Innovation in digital channel customer experience ▲Expansion of local channel viewership (original content and close-to-community election broadcasts) ▲Rebirth of local channel commerce as a strong supporter of the local economy ▲Confirmation of growth potential in region-specific businesses (such as local B2G projects).

The management team also shared the new year's strategic directions by organization with employees. Key points included qualitative growth of cable TV and strengthening synergy with home-related businesses. Expanding competitiveness of the local channel commerce "Jecheoljangteo" channel, enhancing local channel content competitiveness, and fostering differentiated regional businesses in culture, tourism, and education were also highlighted.

CEO Song concluded his New Year's address by emphasizing the "customer-centric way of working" as the top priority. He stated, "In a market environment where it is difficult to plan 5 to 10 years ahead, flexibility and proactiveness in truly understanding and quickly approaching customers have emerged as key battlegrounds." He added, "Having built a foundation for customer experience innovation over the past three years, in the new year we will internalize an organizational culture that boldly proposes and communicates for customer value, delivering a customer experience on a different level."

This content was produced with the assistance of AI translation services.