Goseong-gun Ranks 2nd Nationwide in Brand Reputation Among South Korean Basic Local Governments

Goseong County Office, Gyeongnam.

[Asia Economy Yeongnam Reporting Headquarters, Reporter Song Jong-gu] Goseong-gun, Gyeongnam Province, has earned the honor of ranking 2nd among all counties nationwide in the brand reputation of basic local governments in South Korea.

The Korea Corporate Reputation Research Institute recently announced the results of big data reputation analysis for 226 basic local governments in South Korea from November 28 to December 28.

The brand reputation is divided into participation, communication, social, market, and financial values based on consumers' activity big data, and the brand reputation index of South Korean basic local governments is analyzed through participation, media, communication, and community indices.

The brand reputation index is an indicator created through big data analysis that identifies how consumers' online habits greatly influence brand consumption, measured by positive and negative evaluations of the brand, media interest, consumer participation and communication volume, and social conversation volume.

Goseong-gun's brand reputation index is 3,004,676, with a participation index of 830,740, media index of 591,309, communication index of 596,300, and community index of 986,328.

This ranks 27th among 226 basic local governments nationwide, 2nd among counties excluding districts and cities, and the second highest within Gyeongnam Province.

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