Jangseong-gun Holds 'Branded Rice Tasting Event' for Consumers

[Jangseong=Asia Economy Honam Reporting Headquarters Reporter Jo Hangyu] Jangseong County in Jeonnam recently held brand rice tasting events for about 750 consumers in three sessions at Baekam Hall of the county office and the 2nd Student Union Building of Gwangju Institute of Science and Technology, the county announced on the 29th.

The rice used for tasting is a medium-glutinous variety, which Jangseong County is the first in the nation to attempt cultivating. In a survey conducted after the tasting event, consumers gave an overall high score of 4.4 out of 5.

In particular, the categories of 'satisfaction with rice taste' and 'purchase intention' received high marks. In the satisfaction survey, 90% of respondents gave scores of 5 or 4, and among the 360 Gwangju consumers who participated in the tasting event, a majority of 331 answered that they intended to purchase.

The county plans to accelerate pilot cultivation next year to develop it as a representative brand rice, starting with the establishment of a 20-hectare contract cultivation complex next year to fully promote the brand rice development.

With a budget of about 500 million won, the county plans to support participating farmers with incentives, conduct on-site technical verification, purchase rice component analyzers, and provide sample rice and packaging materials. Additionally, services to establish brand image such as naming will be pursued later.

County Governor Kim Hanjong said, "We will nurture premium rice with excellent taste as the county's representative brand to increase farmers' income and the value of Jangseong rice."

Jangseong=Asia Economy Honam Reporting Headquarters Reporter Jo Hangyu baekok@asiae.co.kr

This content was produced with the assistance of AI translation services.