Proceeding with the concept of Visible Radio

Kim Jae-gyeom, the new CEO of Lotte Homeshopping. (Photo by Lotte Homeshopping)

Kim Jae-gyeom, the new CEO of Lotte Homeshopping. (Photo by Lotte Homeshopping)

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[Asia Economy Reporter Lim Chunhan] Kim Jaegyeom, the new CEO of Lotte Homeshopping, had his official first meeting with employees at the company's online year-end event on the 28th, where he shared his management philosophy and aspirations to foster a culture characterized by expertise and flexibility.


According to Lotte Homeshopping on the 29th, CEO Kim communicated with employees through a YouTube live broadcast that doubled as a year-end event, without holding a separate inauguration ceremony. The year-end event was conducted under the concept of a "visible radio," featuring various content such as "Best Keywords," which summarized this year's Lotte Homeshopping issues, and "Becoming Santa," where the CEO introduced employee stories and played requested songs. CEO Kim emphasized, “To proactively respond when new opportunities arise, we will build a company capable of swift decision-making based on solid fundamentals. We plan to break down rigid cultures and create an organizational culture that cooperates flexibly and respects each other.”



A Lotte Homeshopping official stated, “As the official first occasion between new CEO Kim Jaegyeom and employees, we prepared an online event that allowed open communication between the CEO and staff instead of an offline year-end party. It was a great opportunity for employees to better understand and feel closer to the new CEO, and we will continue to develop various communication programs that enable active mutual interaction.”


This content was produced with the assistance of AI translation services.

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