Focus on Platform Business... Shinhan Card Executes Organizational Restructuring and Personnel Changes

Strengthening Support System for Platform Businesses

[Asia Economy Reporter Minwoo Lee] Shinhan Card has carried out an organizational restructuring aimed at making the platform business area its main source of revenue.

Shinhan Card announced on the 29th that it conducted its regular organizational restructuring and related personnel appointments for 2023.

First, the company strengthened the platform business and support system. The existing pLay Business Division was reorganized into the Platform Biz Division, assigning it an overall role to further strengthen its dominance in the platform business. To enhance platform support based on digital and big data, a specialized research organization called the ‘D&D (Digital & Data) Research Institute’ was newly established. Additionally, the customer experience management department in the platform business was elevated from a team level to the Digital Experience (DX) Division.

Marketing division restructuring was also carried out. Considering the situation faced by the card industry, it was judged that the advancement and refinement of marketing, taking into account cost efficiency, are essential. First, a Customer Marketing Team for general members and a Public Marketing Team for government policy linkage were newly established. The role of the Sales Planning Team was expanded to enhance its function in adjusting short-term sales strategies and mid-to-long-term marketing strategies.

The FD team, which prevents fraudulent transactions and unauthorized use, was moved to the Consumer Protection Division under the Chief Customer Officer (CCO). This reflects the intention to cover consumer protection in addition to detection and prevention. To proactively respond to the Financial Consumer Protection Act and other regulations, an Internal Control Part was newly established within the Consumer Protection Team.

Along with this, personnel changes for department heads were also made. While placing young executives born in the 1970s at the forefront, executives with experience, leadership, and a track record of continuous performance were retained to balance the old and new. Notably, Shinhan Card introduced an internal recruitment system for department heads and boldly appointed a female team leader born in the 1980s.

Below are the details of Shinhan Card’s personnel appointments.

▶ Vice President Choi Jae-hoon ▶ Vice President Kim Nam-jun ▶ Vice President Park Seok-hee

▶ Senior Managing Director Park Ki-seok (CISO)

▶ Senior Managing Director Jang Jae-young (Customer Information Manager) ▶ Senior Managing Director Jin Mi-kyung (CCO) ▶ Senior Managing Director Choi Jin-baek (Compliance Officer)

▶ Payment Group Head Park Chang-hoon ▶ ICT Division Head Park Hyun ▶ HR Division Head Jung Myung-jin ▶ Sales General Division Head Oh Sang-ryul

▶ Auto Business Division Head Park Chang-seok ▶ Financial Business Division Head Park Hae-chang ▶ Platform Biz Division Head Yoon Seung-won ▶ Life Business Division Head Ahn Sung-hee

▶ Platform Biz Group Head Yoo Tae-hyun

▶ CP Business Division Head Ahn Woo-kyung ▶ Yeongnam Division Head Kim Jong-hyuk ▶ Financial Planning Division Head Kim Jung-gi ▶ Membership Division Head Kim Tae-kyung ▶ Brand Strategy Division Head Park Hee-chul ▶ Strategic Planning Division Head Kim Joon-sik ▶ Global Business Team Division Head Kim Byung-gun

▶ pLay Marketing Team Leader Noh Seung-gyu ▶ Customer Marketing Team Leader Seo Jong-pyo ▶ All That Biz Team Leader Choi Se-hwan ▶ MyCredit Team Leader Yoon Kyung-hwa ▶ S.A.Q Promotion Team Leader Seo Young-duk ▶ CX Innovation Team Leader Park Sang-min ▶ Finance Team Leader Lee Jin-woo ▶ Fund Team Leader Lee Tae-hyung ▶ Accounting Team Leader Kim Hong-sik ▶ PR Team Leader Jung Dae-geun ▶ Organizational Culture Team Leader Park Jung-jae ▶ ICT Planning Team Leader Han Sang-geon ▶ Core Infrastructure Team Leader Yeo Chang-ho ▶ Platform Infrastructure Team Leader Kim Yong-cheol ▶ Legal Support Team Leader Sung Hye-eun ▶ Jinju Branch Manager Shim Jae-hwan ▶ Daegu CRM Center Head Choi In-mook ▶ Gwangju CRM Center Head Yang Hyung-mo ▶ Busan Customer Center Head Yeom Seon-tae ▶ Daejeon Customer Center Head Park Kyu-il ▶ Gwangju Customer Center Head Park Yong-joo ▶ Seoul Credit Support Center Head Kim Dong-gyun

▶ Credit Management Division Head Park Kyung-rae ▶ One Platform Division Head Jo Moon-il ▶ Gyeongin Division Head Kim Young-il ▶ DX Division Head Park Chan-ho

▶ Sales Planning Team Leader Kim Jong-hwa ▶ Product R&D Team Leader Hwang Sang-hoon ▶ Public Marketing Team Leader Lee Hee-in ▶ CRM Sales Team Leader Lee Dae-gyu ▶ CS Team Leader Park Min-soo ▶ Merchant Marketing Team Leader Kim Hyun-jun ▶ Living Marketing Team Leader Ma Chae-sung ▶ Pay Biz Marketing Team Leader Jo Yong-seok ▶ MyCar Platform Team Leader Shin Sung-min ▶ One Shinhan Promotion Team Leader Kim Yoo-heon ▶ Corporate Sales Team Leader Moon Sung-kwon ▶ Institutional Sales Team Leader Lee Young-guk ▶ Platform Planning Team Leader Han Yoon-sik ▶ pLay Biz1 Team Leader Woo Sang-soo ▶ pLay Biz2 Team Leader Shin Chung-heon ▶ Fee Biz Team Leader Jo Bu-yeon ▶ Data Biz Team Leader Son Kyung-mi ▶ Strategic Planning Team Leader Kim Ha-na ▶ DX Development Team Leader Han Kyu-bin ▶ Corporate Credit Management Team Leader Lee Hong-seok ▶ Sales Support Team Leader Kim Ki-chul ▶ FD Team Leader Choi Sang-hee ▶ Gyeongin Support Team Leader Ahn Hyun-woong ▶ Seoul Metropolitan Branch 2 Head Lee Byung-chul ▶ Seoul Metropolitan Branch 4 Head Kim Jong-hwa ▶ Incheon Branch Head Kang Shin-jae ▶ Central Support Team Leader Hong Jin-sun ▶ Central Metropolitan Branch Head Kim Jong-sung ▶ Gwangju Branch Head Han Chang-pyo ▶ Suncheon Branch Head Kim Nam-chae ▶ Cheonan Branch Head Yoo Sang-hoon ▶ Jeonju Branch Head Min Man-soo ▶ Central Imported Car Finance Center Head Choi Sun-won ▶ Daegu Branch Head Kim Ki-ik ▶ Changwon Branch Head Yoon Jae-hak ▶ Yeongnam Imported Car Finance Center Head Park Yong-pil ▶ MyCar Finance Center Head Lee Sung-eun ▶ Seoul 1 Customer Center Head Kim Ja-young ▶ Daegu Customer Center Head Yoon Ji-yong ▶ Merchant Support Center Head Lee Jae-min ▶ Seoul 2 Finance Center Head Park Eun-hye ▶ Seoul Issuance Support Center Head Song So-hee

This content was produced with the assistance of AI translation services.